You may want to fire your SEO agency
You may want to fire your SEO agency

Have you ever been strung along by an SEO agency that promises better performance on the horizon but doesn’t seem to deliver? SEO is not necessarily a zero-sum game, but agencies should base performance on objective metrics that increase their ROI. On the other hand, some SEO companies like to cherry-pick their metrics and use […]

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Where does the SEO agency or team fit your company?
Where does the SEO agency or team fit your company?

When it comes to “locating” an SEO agency, agencies and organizations utilize a number of tactics. Smaller businesses may simply include optimization in their PR or marketing departments, but larger businesses may separate SEO into their own department. Alternatively, your company might outsource SEO to an SEO agency or contractor. Some marketing firms categorize SEO […]

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